The EOS-1D X Mark III feature-packed to the rafters – from a new Smart Controller to a super-fast and precise autofocus system. Chances are you’ll want it, even if you don’t need it.
It’s easy to compare the Canon EOS 1D X Mark III to supercars like Ferraris, Lamborghinis and Aston Martins – it’s not just about speed, it’s also about the confidence. It will do anything you want, whenever you want.
It is, quite simply, the ultimate interchangeable lens camera – reflex or mirrorless.
Not a true hybrid design, of course, but Canon has gone a long way to making its performance in Live View – that is with the mirror locked up – on par with anything currently being offered in the mirrorless world.
That means, the next Olympics is not only going to see athletes pit themselves against each other in the biggest sports arena there is, but cameras like the 1D X
Mark III will be competing against the newly announced Nikon D6 (whose shipping date has been postponed to May) and the Sony Alpha A9 II.
That’s four years after its predecessor was announced, with each model marking an Olympic year.
The 1D X Mark III is now available to buy direct from the manufacturer or from major retailers for $6,499 / £6,499 / AU$9,999 body only.
That’s a pretty significant bump in price compared to the 1D X Mark II, even taking inflation into account, which came in at $5,999 / £5,199 / AU$7,999 in 2016.It’s also more than rivals like the Sony A9 II, although it does match the pre-order price of the Nikon D6.
Still, the 1DX Mark III remains significantly cheaper than a medium format camera as the Fujifilm GFX 100, and a slight price increase was to be expected given more new features.
The 1D X Mark III is a big beast but, as it happens, it’s exactly the same size dimensionally as its predecessor, albeit 90g lighter. There are now full-35mm mirrorless cameras not much smaller or lighter – especially when an optional battery/vertical grip is added – so it’s hard to see size or weight being a major issue for potential users. It’s more about the handling and ergonomics, and Canon has done a number of things to improve its efficiencies here.